It’s no great secret… 97 – 98% of all newly launched websites fail to thrive…or worse simply die… But what makes the remaining 2-3% so successful? The answer may not be as complicated as you think.

Its not flashy web design, it’s not high priced, pay per click, or even your outstanding SEO skills …… it’s definitely not luck …

When I started in business, I really thought business was about numbers and markets, now of course I realize, it’s actually about people.

Yes, you need (at least), a basic understanding of business, but the fact remains, people are motivated to buy and like to buy, in definite ways, whatever the product.

High traffic volume is important to success online, (and I can show you how to get it!). The more visitors you have to your site, the more opportunities to make a sale…nothing new there! But equally important, if not more so, is an understanding of how people like to buy, and why we’re on the internet in the first place.

In the online world, nobody just happens by your store! Surfers on the net are not looking for you or your business… they’re occupied in opinion forming, and decision making, and to help them reach this goal, they need one thing above all others! – have you guessed it? Yep… information or rather, relevant Information…ether it’s from you or it’s from somebody else…but the whole quest is about …getting the I-n-f-o-r-m-a-t-i-o-n!

Providing this high value relevant information or content puts you ahead in the game, and should be your primary intent. In short, stop selling…and start informing. Produce confidence in your offer by … PRE –selling with content….

So many small businesses fail to thrive, simply because they prepare websites to sell and collect money, long before they’ve provided what the visitor really wants… which off course is…Information that provides solutions. It’s the old adage, Fist you give then you receive, first you sow then you reap… The point is we really don’t like being sold stuff… but we do like to buy, particularly when we feel the idea’s our own, based on information we’ve uncovered while out searching! Small difference… Big reward(s)!

The 2%, succeed by building targeted, interested traffic, first, (by providing high value content that visitors are already searching for, and that Search Engines love).

 Then PREselling or warming up those visitors with excellent theme-based content related to the product or service, by so doing, building trust and an “open-to-buy” mindset. Only then… do they introduce benefit-focused sales copy to convert “PREsold” visitors into enthusiastic customers.

 Join the 2%! PREsell, with information-packed content, and then sell with benefit-focused sales copy.

Are you tracking? No… You should be … it’s free…

This Page is being tracked with Google Analytics (see source code.)
Sorry folks – in this instance, ignorance is certainly not bliss! If you don’t know who’s visiting your website and from where, you stand little chance of truly optimizing for greater revenue.

As an online marketer of goods or services, this, of course, should be your definitive goal.

Using Googles free analytic tool to discover how visitors relate to your site pages is simple; discover who is coming to your site, what they are looking for, and exactly how they arrived there in the first place. Use this information to make informed improvements, and quickly learn precisely which of your online projects is most cost effective and which to ones to tweak.
Sign up is easy and it’s free!
To take advantage of this amazing wealth of free personalized information, create your account at Google Analytics. If you already have a Google account simply use your existing email and password to sign in.
Creating an account is simple and takes only a matter of minuets to complete, after which you’re provided with a pre written snippet of Java Script to insert into each page you wish to track.
To insert the script, you will first access the source information of your pages, i.e. the HTML, from within your html editor (NVU/Dreamweaver for example) by simply selecting source.
Copy and paste the entire script into the base of each webpage on a new line immediately above the tag. The whole process takes minuets and you should start receiving tracking data within 24 hours.
When your account is setup you can easily view your analytics page form the Google browser; see top right, search settings, Google account settings, analytics.
From the analytics page select an account to be viewed; again top right, then select View reports to access your account Dashboard.
In the dashboard you see a linear graph representing data collected over a 31day period. This is the default time frame, which can easily be customized by selecting the date drop down and opting for a preferred time span from calendar or date range box. Date range performance can also be compared within this feature.
This graph is viewable in six metrics; Number of page/site visits. How many pages were viewed. How long the viewer spent on the page/site. Bounce rate i.e. proportion of visitors viewing only a singe page, and the percentage of unique (1st time) visitors to that site/page.
You may also compare these matrices against each other in a single view form page view tab, or even view all data at a glance in the site usage feature – six individual mini carts located below the main chart.
The Visitors Overview again shows the number of site visits which may vary from visit stats, with some visitors visiting the site numerous times. In-depth statistics can be seen via the view report drop down.
Map Overlay displays the geographical location of visitors, with stronger colors depicting visitor density, again more detailed information is obtained via view report.
I’m sure by now you can already see the great potential in this data – and it gets better. Traffic Sources Overview details exactly how your visitors arrive at the page or sites, via search engines, referring sites etc, and with the more detailed stats in view report you can readily start building a more focused strategy for traffic generation.
Finally, Content Overview gives still more viewing history data, including the top five most viewed pages, entrance paths, entrance keywords, click patterns and more.
I hope this brief report will launch you in the right direction – Go take a look at this great free resource at Google Analytics.