Looking To Earn Money Online? – 5 Steps To Reverse Engineering Your Niche For A Great Online Income
If you’re planning to earn money online, it’s entirely natural to start with your product – right! Well not always… Here’s an interesting marketing strategy you may not have used before – Reverse engineering… The basic principle is to start with an already thriving market, and not with a product or service, or better still, to emulate a successful operator within that thriving market.
We’re all too familiar with the statistics regarding online business startups… Seemingly the odds are against us from the start, and this is where so many go wrong… right at the very start.
I’ve often heard it said “do what you love!” And whilst this is not altogether the wrong advice, what if what you love just isn’t commercially viable. Some would argue that given the vast numbers of people online, an online income can come from just about any topic done well, perhaps so, but I prefer the odds more stacked in my favor. I suggest casting your net where the fish are, or more precisely where LOTS of fish are…
Instead of trying to push your product or idea on a market, or worse push a product that doesn’t have a market, I suggest your probability of success would increase by looking for thriving markets – within your broad area of interest. And then either create a product that fulfills a need within that market, buy resell rights to a product, or become an affiliate for a product in that already thriving market.
The point is this, you don’t need to reinvent the wheel to earn money online. Researching and analyzing what’s already working within your broad area of interest, is to my mind the most practical solution. Whether you follow an established proven online income system, or emulate a top ranked website’s format, with a little time effort and research you will find it’s all quite transparent. Someone has undoubtedly done the ground work for you and discovered what works and what doesn’t. You don’t have to waste your time and money being a pioneer, you simply replicate and improve.
Here’s a quick checklist…
1. Who’s at the top of the search results? Swipe their keywords – Using Firefox, simply, right click, view page source, and look in the head section of the page for the keywords. A quick way to do this is control f, to open a text search box, and simply type in “keywords” to highlight this section.
2. Where are their links coming from? Using a free backlink checking tool, (just Google to find one), you can discover exactly which sites your competitor is building backlinks from and do the same.
3. How is the landing page/website structured? What makes the page compelling to the human reader and how is the page optimized for spiders? Use a free online spider simulator to spy on the page structure and see the page from a Google bots’ perspective.
4. What are the optimized keywords? With the simulator, look at the page title, description H1 tag and URL. Is there a common keyword or phrase, if so that’s what they’re optimizing for and probably what’s bringing in the traffic?
5. Who’s visiting the site? Use Alexa.com to profile their customers, age sex etc… you can use this information to know who you’re talking to when writing your sales copy.
These basic steps will get you thinking in the right direction. Where I feel so many go wrong in trying to earn money online, is thinking that innovation is better than imitation. Sometimes it is and if you have plenty of time and money, then go for it! However the quickest way to success is working with what already works or more importantly what’s proven to work.
I wish you every success…
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